Let’s face it, with information at our fingertips, everyone wants to get their information as quickly as possible. In writing it’s said that the first line should be the hook. To draw the reader in and ensure they keep reading. So when it comes to writing a marketing blog, there are a few things that you can do to ensure your blog is successful and prevent the X from being hit at the top of the screen.

Before writing your blog, it’s important to know who you’re writing for and know your audience. That way you can tailor the piece for your readers.

There is no shame in googling your topic and getting as much information as you can. See what there is out there and get some innovative ideas.

Subheadings will give the first indication to what you’re writing about. While one-word subheadings aren’t ideal, several sentences should also be avoided. It should be catchy, snappy and grab your reader to pull them in. There is nothing worse than going into reading a blog about a subject you’re interested in and then finding it boring and filled with jargon. The majority of readers will switch off after the first line if your blog is just line after line of tedious information.

Use graphics. You could try using graphics to get the information across, spider charts, graphs etc. Make sure not to overuse graphics though. There is a delicate balance.

Try and write the piece from a unique angle. If you cover it from a different perspective that hasn’t been heard of before, you have a better chance of catching the attention of your audience.

Don’t be afraid to think outside the box. If you have an innovative idea and can write it in a way that will sink the hooks in, go for it.

By making your blog as interesting and unique as possible will ensure that people will not only read it, but also subscribe and continue coming back for more. You should ensure that your blog is kept up to date, especially if the topic is one that is constantly being updated. Two of the most important points are, know who you are writing for and know what you are writing about. Lack of knowledge comes across and is a surefire way to have people not only switching off to your post, but they may never come back to your blog again.

When you get a good number of views on your blog, ask readers for their feedback. The best way to know what your audience wants is to ask them. Most people will be more than happy to assist as they want the best sources of information without having to go to a hundred different sites. Make your blog the one people will keep coming back to, and even better, tell others about and recommend it.